Celebrations of 150 years of Good Food, Good Life kick off with Nestlé Choose Wellness

Successful campaign returns for a healthier Middle East

To Press Releases listDubai, UAE,Jan 20, 2017

With its promise of Good Food, Good Life, this year, Nestlé celebrates its 150th anniversary. And to commence the celebrations, Nestlé Middle East, the leading Nutrition, Health and Wellness Company, is inviting you to Choose Wellness. Until 23rd January join us at Mall of the Emirates, Dubai and then in Mirdif City Centre from January 28th to 6th February.

and Choose Wellness with your family or friends, to learn all about the three behaviours: Eat Healthier, Move More and Live Better.

“Now in its third year, the Choose Wellness campaign was developed to help people in the region easily understand and combat the growing rates of obesity,” said Zeinab Maktabi, Nutrition, Health & Wellness Manager at Nestlé Middle East. “Leading a healthy lifestyle is a choice and it should start at home with the support of family and friends, which is why we are inviting everyone to Choose Wellness today.”

Residents who visit the Choose Wellness stand at Mall of the Emirates will enjoy the following experiences. They will get a Free Nutrition Consultation, where a professional nutritionist will provide tips on how to move more, eat healthier and live better; Fitness Game Challenge, where people can choose between two fitness games and challenge themselves as they test their fitness level and strength; Choose Wellness, where people can take the pledge and tell us how they will Choose Wellness in 2016; and a chance to receive fitness giveaways to help them lead a healthier lifestyle.

Thousands of residents, Nestlé Middle East employees and retail customers have already pledged their commitment to Choose Wellness by embarking on a series of nutrition classes and activities designed to promote and encourage healthy eating habits and an active lifestyle.

“This is not just about changing habits for a month or two, we aim to get families to make these changes permanent as Choose Wellness is for life.” concluded Maktabi.

You can find Nestlé Choose Wellness on social media pages including Facebook (Nestlé Choose Wellness), Instagram (Nestlechoosewellness), Twitter (Nestlewellness), and YouTube (Nestlé Choose Wellness), using the hashtag #ichoosewellness; or #الصحة_إختياري.

Stay tuned for more news and updates as Nestlé Middle East celebrates 150 years of Good Food, Good Life. To know more about the Nestlé story: ‘Good Food, Good Life’: Celebrating 150 years of Nestlé

About Nestlé Middle East

Nestlé Middle East’s heritage goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 11,000 people and indirect employment to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, and culinary products, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Pure Life, Nespresso and Nestlé Fitness are just some of the brands available in the Middle East.

To know more about Nestlé Middle East’s activities, you can visit our social media pages below: 

Twitter: http://www.twitter.com/NestleMe
Flikr: https://www.flickr.com/photos/nestleme/
YouTube: http://www.youtube.com/user/NestleMiddleEast
Website:
www.nestle-me.com
Nestlé in Society report: www.nestle-me.com/en/csv

For more information, please contact:

Lynn Al Khatib
Nestlé Middle East FZE
Email: Lynn.AlKhatib@ae.nestle.com

Noor Marzook
ASDA’A-Burson Marstellar
Tel: +971 (4) 450 7685
Email: noor.marzook@bm.com