For the second year in a row, Nestlé NIDO in collaboration with the Food Banking Regional Network (FBRN), will deliver seven million glasses of milk to children in need across the region, including Lebanon, Jordan and Iraq.
“The main objective of this partnership is to reach and make a difference in the lives of children who don't have easy access to healthy nutrition,” said Nestlé Middle East Chairman and CEO Yves Manghardt. “This is in line with our commitment to society in the Middle East to Promote Healthy Diets and Lifestyles.”
Almost 60,000 children continued to benefit from the initiative in the Middle East, so far receiving nearly seven million glasses of milk.
"We worked hand in hand with Nestlé Middle East to ensure the milk is served to children in need, which vastly boosted our efforts to combat malnutrition in the region," said Moez el Shohdi, FBRN Co-Founder & CEO.
Last year, people in the Middle East were invited to take a pledge online and in return Nestlé promised to donate seven glasses of milk per pledge to a child in need, aiming to reach one million pledges. The initiative eventually garnered two million pledges, making room for an additional donation of seven million glasses being made currently.
Milk is a crucial part of children’s diets and is essential for their healthy growth and development. The milk that is being donated is Nestlé NIDO Fortified milk with FortiGrow that contains high quality proteins, Calcium and Vitamin D for strong bones and teeth, Iron and Vitamin C - important for brain development, as well as other key nutrients that are needed for children’s overall growth and development.
About Nestlé Middle East
Nestlé Middle East’s heritage goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 11,000 people and indirect employment to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, and culinary products, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Pure Life, Nespresso and Nestlé Fitness are just some of the brands available in the Middle East.
To know more about Nestlé Middle East’s activities, you can visit our social media pages below:
Twitter: http://www.twitter.com/NestleMe
Flikr: https://www.flickr.com/photos/nestlemena
YouTube: http://www.youtube.com/user/NestleMiddleEast
Website: www.nestle-me.com
About The Food Banking Regional Network:
A non-profit organization based in the International Humanitarian City - Dubai, aims to "End Hunger" in the Middle East, Africa and South Asia by the end of the year 2020, through five main pillars:
- Feeding the Needy unable to work
- Developing and Educating the Needy able to work
- Organizing CSR initiatives and charitable work
- Launching campaigns for Food Waste Reduction
- Investing to ensure sustainability
FBRN is also committed to founding Food Banks in the region, having established 17 so far.
For more information, please contact:
Lynn Al Khatib
Media Relations Manager, Nestlé Middle East
Email: [email protected]
Rima Taha
ASDA'A Burson-Marsteller
Tel: +971 (0) 4 4507 616
Email:[email protected]