A global tradition of annual activities commemorating World Water Day every March, launched by the United Nations in 1993, is reaching nearly 20,000 students across six countries in the Middle East this year, through activities conducted by Nestlé Waters and its global NGO partner Project WET (Water Education for Teachers).
Bringing the total number of children reached across the region over the past nine years to over 64,000, this year’s events in Bahrain, Iran, Jordan, Lebanon, Qatar, and the United Arab Emirates are in line with commitments made in the first Nestlé in Society report for the region, published in 2015, in which the company pledged to “promote healthy hydration as part of a healthy lifestyle,” vowing to “further implement our healthy hydration awareness programs for teachers and kids providing a better understanding of the benefits of water as key to healthy hydration.”
“Water is a precious resource that is shared among individuals, farmers, industry, the environment, and others,” said Rime Raya, Nutrition, Health and Wellness Manager at Nestlé Waters. “Raising awareness about the importance of water amongst the local communities in which we operate on World Water Day is one of the ways we bring our commitment to water stewardship to life.”
Project Wet activities implemented in the region include: Blue Planet, The Life Box, Aqua Bodies, a Drop in the Bucket, One for All, and Sum of the Part, all of which aim to lead children through a process that allows them to understand the importance of water in people’s lives, teach them that human actions affect water, and educate them on how to protect and preserve it.
“Nestlé Waters is committed to being a good steward of the water resources we share,” concluded Raya. “We ensure our operations are efficient and proactively collaborate with others on initiatives that preserve water resources over the long term.”
In the Middle East, Nestlé has since 2009 reduced absolute water withdrawal by 6% across its factories in the region, while production volume increased by 62%.
About World Water Day
World Water Day is an international observance and an opportunity to learn more about water related issues, be inspired to tell others and take action to make a difference. World Water Day dates back to the 1992 United Nations Conference on Environment and Development where an international observance for water was recommended. The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day. It has been held annually since then. More information is available on the following website:
For more information, please contact:
Lynn Al Khatib
Nestlé Middle East