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‘The Cycle of Life’ encourages families to boost their water consumption for a healthier life

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Jun 18, 2014

Dubai, June 18, 2014 - Nestlé Pure Life® has launched a new global media campaign showcasing the strong relationship between three generations of women based on love, care, safety and health through the promotion of healthy habits such as drinking water.

‘The Cycle of Life’ encouragesfamilies to boost their water consumption for a healthier life

The campaign, which has been adapted in the Middle East for local consumers, is being aired across Middle East on Pan Arab television channels and complemented by radio, press, in-store and digital.

The main message around the campaign is that there is nothing more beautiful than caring for a child, giving them a healthy and safe life, so that one day they can do the same for their children. Among all beverages, water is the only drink capable of quenching thirst and providing hydration without calories, sugar or artificial colours.

Commenting on the campaign, HaseebAslam, Nestlé Waters Marketing & Sales Director, said: “Drinking water is the healthy way to hydrate. Through this campaign, NestléPure Life®encourages mothers and families to pass on these healthy habits to the next generation.”

Nestlé Pure Life®is the #1 bottled water brand in the world, available in more than 40 countries under the names Nestlé Pure Life®, Nestlé Aquarel®, Nestlé Vera®.

About Nestlé Waters:

Founded in 1992, Nestlé Waters is part of Nestlé Group. Nestlé Waters employs 33 500 people and is present in 130 countries with a portfolio of more than 60 brands including Nestlé Pure Life®, Perrier®, S. Pellegrino®, Poland Spring®, Vittel, Buxton®,Erikli® ...

About Nestle Middle East:

Nestlé Middle East heritage in the Middle East goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, many years later, Nestlé Middle East owns and operates 17 factories in the region and provides direct employment to approximately 7,000 people and indirect employment to several thousands more. Nestlé company portfolio in the region currently exceeds 60 innovative products in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee, creamers, breakfast cereals, culinary products, among others. NESTLÉ NIDO®, NAN®, MAGGI®, NESCAFÉ®, KIT KAT®, COFFEEMATE®, CERELAC®, NESTLÉ PURE LIFE® AND NESTLÉ FITNESS® are just some of the brands available in the Middle East.

® Registered trademark.

For more information, please contact:

Lynn Al Khatib

Email: [email protected]

Feda Kassem

ASDA’A Burson-Marsteller, Dubai

Tel: +971 4507 600

Email: [email protected]

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