Nestlé Middle East launches Nescafé® Dolce Gusto® exclusively at Panda Hypermarkets
KSA, May 2014: NESCAFÉ® Dolce Gusto®, one of Nestlé Middle East’s leading brands, is now exclusively available at Hyper Panda Stores across Saudi Arabia. The new multi-beverage system brings you the coffee shop experience in the comfort of your home and offers exquisite hot and cold drinks while providing coffee shop variety and quality.
Hyper Panda visitors will be the first to experience the multi-beverage system as it will be exclusively available in more than 30 of its stores until June 2014. So whether you have your friends or family over, you can now prepare your preferred coffee in a matter of seconds.
Remy Ejel, Country Manager at Nestlé Saudi Arabia, said: “Through Hyper Panda, we are delighted to offer our consumers in Saudi Arabia the ultimate single-cup coffee experience. Hyper Panda’s geographical presence and reach combined with our strong relationship with the company is the reason we strategically chose them to be our launch partners. As such, consumers will be able to enjoy their favourite coffee shop quality drinks in the convenience of their home.”
NESCAFÉ® Dolce Gusto® multi-beverage system machine offers a wide range of hot & cold beverages including coffee, hot chocolate and tea with an array of eight flavours to suit every taste. What’s more, NESCAFÉ ® Dolce Gusto® delivers up to 15 bars of pressure. Add to that NESCAFÉ® Dolce Gusto® German Patented technology, smart capsules and the finest taste of 100% Arabica beans, you’ll see that the only choice you have to make now is what to start with.
Commenting on the partnership, Atef Mufti, Vice President Commercial & Supply Chain at Azizia Panda United, said: “We are proud of our strategic partnership with Nestlé and all of its brands. With NESCAFÉ ® Dolce Gusto® available for the first time in the Kingdom and exclusively through Hyper Panda stores, we can ensure our customers a remarkable service in the Kingdom. At Hyper Panda we are constantly striving to offer our customers a wide range of quality products from around the world and the addition of NESCAFÉ ® Dolce Gusto® to our wide portfolio of products is a testament to that commitment.”
Choose between the small but mighty NESCAFÉ® Dolce Gusto® Genio™ machine in red or titanium (SAR 749) or stand out from the crowd with the NESCAFÉ® Dolce Gusto® Melody™ 3 in metal red or matt black (SAR 849).
Next up is deciding what to drink from NESCAFÉ® Dolce Gusto® hot & cold variants: Cappuccino, Espresso, Grande Intenso, Espresso Ristretto, Chococino, Marrakech Tea, Chai Tea Latte and Cappuccino Ice – to choose from, having the perfect cup has never been so easy. NESCAFÉ® Dolce Gusto® offers a convenient and easy to use system of machines and capsules, to create your coffee shop experience, in the comfort of your home.
Nestlé launched NESCAFÉ® Dolce Gusto® multi-beverage system in 2006 in Europe, and has now been rolled out to more than 70 markets worldwide. NESCAFÉ® Dolce Gusto® is available in United Arab Emirates, Kuwait and Qatar since March 2012 and was launched in Lebanon in October 2013.
For more information on NESCAFÉ® Dolce Gusto® multi-beverage system and the capsule varieties, log onto www.dolcegusto-me.com. You can also join our Facebook group https://www.facebook.com/NescafeDolceGustoME or follow us on twitter https://twitter.com/dolcegustoME or visit one of HyperPanda stores the kingdom
About Nestle ME Nestlé Middle East heritage in the Middle East goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, many years later, Nestlé Middle East owns and operates 16 factories in the region and provides direct employment to approximately 7,000 people and indirect employment to several thousands more.
Nestlé portfolio in the region currently exceeds 60 innovative products in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee, creamers, breakfast cereals, culinary products, among others. NESTLÉ NIDO, NAN, MAGGI, NESCAFÉ, KIT KAT, COFFEEMATE, CERELAC, NESTLÉ PURE LIFE AND NESTLÉ FITNESS are just some of the brands available in the Middle East.
About Azizia Panda United Azizia Panda United is under the food retail sector of Savola Group, and it is considered one of the largest Saudi joint-stock companies in the Kingdom of Saudi Arabia. APU operates and manages over 200 supermarkets, hypermarkets and convenient stores within and outside Saudi Arabia. Since its launch in 1978, APU is known for its high quality and competitive prices and always strives to satisfy the need of the entire family and consumer needs.
For more information, please contact:
Lynn Al Khatib Nestlé Middle East
Email: [email protected]
Feda Kassem ASDA’A Burson-Marsteller,
Dubai Tel: +971 4507 600
Email: [email protected]