Maggi commits to simplify 100% of its ingredients
MAGGI has launched a new range of MAGGI Mixes in the Middle East, made solely of ingredients that people know and love, and are likely to find at home, as part of a recently introduced initiative simply dubbed “Kitchen Cupboard.”
“We are committed to creating good food moments for families, and helping people cook with natural ingredients every day,” said Jessy Abdulnour, Marketing Manager for MAGGI at Nestlé Middle East. “Today, we are proud to share our progress in simplifying 100% of our ingredients list, having started with the Excellence Soups last year, and the Mixes range now establishing another milestone in our product transformation journey.”
The new MAGGI Mixes use a blend of natural spices and herbs benchmarked to homemade tastes, fused together for the cooking of a range of dishes as diverse as Shawarma, Kabsa, Masala, and Bechamel, accenting all with such flavors as Hot & Spicy, Coriander & Garlic, or Zaatar & Lemon Pepper.
“We at MAGGI strongly believe that home cooking should be celebrated and encouraged as it plays a huge role in every culture, and greatly contributes to establishing and maintaining healthier lifestyles,” concluded Abdulnour.
More information on the new range of MAGGI Mixes is available on:
With over 70 years of industry experience and dedication to culinary professionals, MAGGI is recognized as the partner of every woman in making a difference for her family and community through cooking. As a pioneer of industrial food production and healthy cooking, MAGGI provides a wide range of reliable, creative and efficient solutions to help produce great tasting and balanced meals.
MAGGI offers a wide collection of bouillons, soups, seasonings, and recipe mixes, with an ambition of making delicious, quality and balanced food accessible to all homes in the Middle East.
For more information on MAGGI activities, please visit:
About Nestlé Middle East
Nestlé Middle East’s heritage goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 11,000 people and indirect employment to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, and culinary products, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Pure Life, Nespresso and Nestlé Fitness are just some of the brands available in the Middle East.
To know more about Nestlé Middle East’s activities, you can visit our social media pages below:
For more information, please contact:
Lynn Al Khatib
Media Relations Manager, Nestlé Middle East
Email: [email protected]
Tel: +971 (0) 4 4507 616