- Limited-edition roll out in selected GCC markets including UAE, KSA and Kuwait
Discover the flavour of Japan with KitKat Green Tea Matcha this fall, now available across major retailers in the UAE, Saudi Arabia, and Kuwait. The limited-edition four-finger treat, is manufactured using UTZ-certified cocoa beans and real Matcha green tea from Japan and China. #HaveAZenBreak with KitKat Green Tea Matcha, unwind and come back refreshed!
KitKat Green Tea Matcha is inspired by one of the most popular of the 350+ KitKat varieties that have been available in Japan over the years, and successfully launched in the UK and Europe earlier this year. Matcha is a traditional drink made from powdered green tea that has been enjoyed for centuries in Japan, often as part of an elaborate tea ceremony. In KitKat Green Tea Matcha, it is combined with smooth white chocolate to give a sweet and fragrant flavor without any artificial colours, flavours or preservatives.
Commenting on the market launch of KitKat Green Tea Matcha, Emile Douaihy, Business Executive Officer of Confectionery & Snacking at Nestlé Middle East said: “We know chocolate connoisseurs throughout the world love experiencing new combinations of KitKat. And we’re very excited to be able to offer this limited-edition product, inspired by the flavours of KitKat in Japan, to our fans here in the region. KitKat Green Tea Matcha has been received with great response in other markets, and we can’t wait to see the reaction of our consumers here in the region.”
The new launch follows on from the introduction of the limited-edition KitKat Ruby in 2018 that gave chocolate lovers a chance to embrace the pink chocolate trend sweeping the world. Following the incredible success of the brand’s limited-edition creations in the last decade, Nestlé’s KitKat plans to continue delighting consumers with innovative product releases every year.
KitKat is a perfect balance of chocolate and wafer first launched in the UK in 1935 as 'Chocolate Crisp'. The KitKat brand name and logo was introduced on pack in 1937. Today, the iconic brand is present in more than 80 countries.
The famous “Have a break, have a KitKat” strapline was first used in 1958 and has been used without a 'break' ever since. KitKat is the first global confectionery brand to be sourced from 100% sustainable cocoa.
About Nestlé Middle East
Nestlé Middle East’s heritage goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. It also provides indirect employment to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, culinary products, health science, skin health, and Pet Care, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Fitness, Nestlé Pure Life, Nespresso, Optifast and Cetaphil are just some of the brands available in the Middle East.
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For more information, please contact:
Communication Director, Nestlé Middle East