Sports enthusiasts in Singapore can use a new Nestlé iPhone application to organise a game of their favourite sport.
‘Milo Match-Up’, from Nestlé’s Milo beverage brand, helps to connect people who would like to arrange a sports game but who are having difficulty finding other players.
The app enables users to find people with the same sports interests and skill levels, set up teams, or simply get their friends together for a match.
“There are already a number of mobile apps that help you measure your exercise performance, but we believe this is the first that actually helps you organise sports activities,” said Lay Kwan Goh, Nestlé’s Senior Brand Manager for Milo in Singapore.
“100% of Singaporeans own a mobile and more than two thirds own a Smartphone, so an app is a really practical format for a sports planner.
“We’re a small population, but we’re very digitally engaged,” she added.
Milo Match-Up is designed for anyone in Singapore over the age of 15 who has an iPhone and who wants to play sport regularly.
It is one of a number of innovative mobile applications Nestlé has created to help consumers around the world manage their nutrition, health and wellness.
These include Devenir Maman, which provides nutrition information and advice for expectant mothers in France, and the Jenny Craig app, which gives information about the calorie content of dishes at popular restaurants in the United States.
To use Milo Match-Up, consumers first create a personal profile stating their sports preferences, ability level and availability to play games. The amount of personal information provided is optional.
They can then search for people who live in the same area who are interested in taking part in a game.
The app allows users to connect with others for post-match discussions, upload the match score and find out where they rank on the leader board.
It also allows users to notify teammates about training sessions and challenge other teams to a game.
The app is the latest initiative from Milo to encourage everyone - particularly young people - to take part in sport.
The brand supports a number of nutrition and sports initiatives around the world, including the Milo-in-2-cricket programme for school children in Australia and the Milo Little Olympics for school children in the Philippines.
“Milo is a high energy beverage that is often drunk before or after taking part in exercise” continued Ms Goh.
“It has a very strong heritage in Singapore. Consumers of all ages associate it with their sports routines, past and present.”
Free to download
The Milo Match-Up app is currently only available in Singapore. The information it provides - such as the location of sports venues - is specific to the geographic area.
The app can be downloaded free from the iTunes app store in Singapore, for use on the iPhone.
Nestlé Singapore website
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