Maggi’s 1000 Women For Good Makes Ramadan Extra Special For Almost 14,000 Families In Need

To Press Releases listJun 18, 2017

MAGGI®’s ‘1000 Women For Good’ initiative, first launched in 2012, has maintained its yearly collaboration with more than 1,000 women in KSA, Jordan and Lebanon to provide nearly 14,000 underprivileged families in the region with food boxes to help prepare nutritious and tasty meals during this holy month of Ramadan.

In May, the brand joined hands with several NGOs in the region: the Lebanese Food Bank in Lebanon distributed over 4,000 boxes, Tkiyet Um Ali in Jordan distributed over 4.500 boxes and Together Society in KSA distributed 5,000 boxes. The campaign with the help of MAGGI ambassadors helped recruit volunteers and prepare food boxes to be distributed to families in need.

The boxes contained essential food items such as soup, rice, pasta, tomato paste, lentils, vegetable oil, milk and flour, and were delivered to homes in the region to ensure families have enough to prepare for meals while encouraging healthy eating habits.

Commenting on the initiative, Emile Douaihy, Business Executive Officer for MAGGI at Nestlé Middle East said: “Since 2012, MAGGI has been providing a platform which enables women to contribute to their communities, as well as empowering and inspiring them to make a difference in their own lives, and the lives of those less fortunate. This year, we made sure to maintain our collaboration to encourage more people across the region to share the spirit of the holy month of Ramadan, and make a significant difference in the lives of others."

For more information on the various initiatives, or to find cooking inspiration, visit MAGGI® on
http://www.maggime.com/

You can also share your support for MAGGI initiative using the #1000womenforgood tag across all social media platforms.

About MAGGI

With over 70 years of industry experience and dedication to culinary professionals, MAGGI is recognized as the partner of every woman in making a difference for her family and community through cooking. As a pioneer of industrial food production and healthy cooking, MAGGI provides a wide range of reliable, creative and efficient solutions to help produce great tasting and balanced meals.

MAGGI offers a wide collection of bouillons, soups, seasonings, and recipe mixes, with an ambition of making delicious, quality and balanced food accessible to all homes in the Middle East.

For more information on MAGGI activities, please visit:

Instagram: http://www.instagram.com/maggiarabia/
Twitter: http://twitter.com/MAGGIArabia
Facebook: http://www.facebook.com/MaggiArabia/
YouTube: http://www.youtube.com/user/MaggiArabia
Snapchat: MAGGIArabia
Website: http://www.maggime.com/english/

About Nestlé Middle East

Nestlé Middle East’s heritage goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 11,000 people and indirect employment to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, and culinary products, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Pure Life, Nespresso and Nestlé Fitness are just some of the brands available in the Middle East.

To know more about Nestlé Middle East’s activities, you can visit our social media pages below: 

Twitter: http://www.twitter.com/NestleMe
Flikr: http://www.flickr.com/photos/nestleme/
YouTube: http://www.youtube.com/user/NestleMiddleEast
Website:
www.nestle-me.com

For more information, please contact:

Lynn Al Khatib
Media Relations Manager, Nestlé Middle East
Email: Lynn.AlKhatib@ae.nestle.com

Rima Taha
ASDA'A Burson-Marsteller
Tel: +971 (0) 4 4507 616
Email:rima.taha@bm.com